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Wednesday, February 11, 2009

Snoop Dogg x MTV



After leaving Geffen/Interscope earlier this week Snoop announces a 360 deal with MTV Networks. All the details haven't come out yet but the deal includes a TV show and releasing his next album "Malice in Wonderland". Snoop will also get cross promotion from other MTV related media like Rockband.

I believe these types of deals to be the future of not only music but the entertainment industry. Your brand is more important than any one distribution method. Were going to start seeing more artist make money without a traditional label. It's going to be a great time for independence

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